About Practical Methods

I have spent [NUMBER] years selling business software to companies that were not sure they needed it, and sitting on the other side of the table when my own team had to pick one. Both jobs taught me the same thing. The demo is designed to make you forget your criteria. The free trial is designed to make you forget your ceiling. And the person who talks last in the room usually wins, whether or not they are right.

So I built a method. It is not complicated. Write down what matters before you look at anything. Run six gates that an option must pass or it is out. Score whatever survives on four weighted criteria, in the room, with everyone using the same sheet. Then read the gap between the totals, not the totals themselves.

The list is not the decision. It is how you find the one or two things that are.

Three kinds of thing.

Free guides. Five articles per decision, one criterion each, in weight order. Everything you need to run the method is in the articles.

Playbooks. For each decision, a printable workbook, an Excel scorecard that does the arithmetic, a deck to run a group session, and a facilitator's guide. Forty-nine dollars. You are paying for the questions, not the answers.

The blog. Comparisons, pricing checks, and the things that were never on the list.

Reviews. Rankings. Sponsored anything. I do not take money from the companies whose products get scored, and I do not tell you which one to buy. I tell you how to find out.

Not a review, not rankings, not advice. A method.

Buying a CRM. Buying an AI tool. Choosing payroll software. One new decision a month, every one of them something a small business gets wrong when it decides on feel.