Business Decisions
Business Software
Software is bought once and paid for every month. The list is not the decision. Each series below is a method for one purchase: what to fix before you look, six gates that knock options out, four weighted criteria, and a terms page you fill in from the quote.
Buying a CRM
Criteria: Buying a CRM
Five articles. Narrow first, then one criterion at a time in weight order. Then the Playbook, if you want to run it with your team.
The dispatch
One email a month. Just what we're working on.
A short note each month with every new criterion we've added. No promotions, no pitches, just a heads-up on what's in progress.
